Alternative protein landscape in Europe

Our first UK guest, Amy Williams from the Good Food Institute Europe joins us to explore the alternative proteins landscape across Europe. 

We cover: 

  • About the Good Food Institute, Europe 

  • How alternative proteins are viewed across Europe now and previously

  • What alternative proteins are people buying? 

  • What is happening in alternative protein research and how is it evolving? 

  • Precision Fermentation

  • Alternative protein research and effects on health 

  • Alternative protein and nutritional adequacy 

  • What about plant-based milks? 

  • "Next Gen" alternative proteins 

One-liners you don’t want to miss:

"One country that is really important to talk about is Germany, in terms of sales, a lot of countries seem to be slowing down but we are seeing continued growth in Germany." 

"We are seeing growth in the conversation around processing and ultra-processing, particularly plant-based foods which has led to people not having a good understanding of exactly what the nutrition profile of these foods are and this may be undermining peoples willingness to eat them. So we need to do more work to communicate what the nutritional features are." 

References

Story in Europe

Fermentation

PB meat literature

Milk

UPF


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